Fatima Zahra El Amri
ENFROpen to roles

Fatima ZahraDigital Marketing Strategist

Fatima Zahra El Amri in a black suit, lounging in a black leather chair

Digital Marketing Strategist
Fashion & Luxury

Issue N°01 · Autumn 2026

In this issue

Inside Vogue FranceDigital media for Chanel, Louis Vuitton and Chopard+4.2MMonthly impressions on Malt’s article pages, from SEO and GEOSeen. Searched. Chosen.Three jobs every luxury brand has onlineThe toolkitAhrefs, Google Analytics, Amplitude, Shopify, Meta and TikTok Ads

Profile

I turn ideas into strategy and data into opportunity.

Luxury has to stay rare while being found everywhere, from Instagram to AI answers. That is the problem I want to solve. At Vogue France I ran campaigns for Chanel, Louis Vuitton and Chopard, and at Malt the articles I optimize earn more than 4.2 million impressions a month.

Based
Paris
Languages
French, English, Arabic (native), German (A2)
Studies
Master’s in Marketing & Brand Management, INSEEC
Available
Now, for a permanent role
Black and white portrait of Fatima Zahra El Amri
Fig. 01 · FocusParis --:--:--

Maisons & teams

S2B Agency

Work

A luxury brand online has to be seen, then searched for, then chosen.

Three chapters, one per job. Each one is a role I’ve held.

France
A bottle of Chanel N°5 parfum
Louis Vuitton monogram steamer trunk
The Chopard logo on its manufacture in Fleurier

Luxury media · Vogue France

Seen.

At Vogue France I ran digital media campaigns for Chopard, Louis Vuitton and Chanel across the magazine’s digital channels. I turned client briefs into campaigns aligned with PR objectives, designed and optimized media plans, tracked Meta and TikTok Ads performance and wrote the performance reports.

3Maisons: Chanel, Louis Vuitton, Chopard
Role
Digital Media Strategist
Where
Vogue France
When
05.2025 → 12.2025

SEO & GEO · Malt

Searched.

At Malt I optimize editorial content for search engines and for AI answers (GEO). The article pages I work on generate more than 4.2 million impressions a month. I run an AI-driven internal and external linking strategy across the whole site, and rework content, semantics and readability so pages get found and read.

+4.2MMonthly impressions on article pages
Role
SEO & Content Optimizer
Where
Malt
When
02.2025 → Now
Blank cards pinned on gray linen, linked by a single red thread
A black shopping bag with red tissue paper on a plaster plinth, under a mashrabiya shadow

E-commerce & content · S2B Agency

Chosen.

At S2B Agency in Morocco I created and managed e-commerce content, optimized SEO and CMS pages, produced social media content, analyzed performance in Google Analytics and ran benchmark studies.

Role
E-commerce & Content Specialist
Where
S2B Agency, Morocco
When
03.2024 → 09.2024
Fatima Zahra El Amri in a red sweater, sharp in a blurred Paris crowd

Spec sheet

Method

01 Brief · the brand, the goal, the PR angle

02 Read · data, audience, benchmark

03 Plan · media plan, SEO map, calendar

04 Make · campaigns, pages, posts

05 Measure · report, learn, adjust

Toolkit

Search · Ahrefs, Google Search Console

Analytics · Google Analytics, Amplitude

CMS · WordPress, Prismic, Shopify

Ads · Meta Business Suite, TikTok Ads

Create · Canva, Notion

Languages · FR, EN, AR, DE

Fatima Zahra El Amri · Spec N°01 · Paris --:--:--

Path

Experience

  1. 02.2025 → NowSEO & Content OptimizerMaltFrance
  2. 05.2025 → 12.2025Digital Media StrategistVogue FranceFrance
  3. 03.2024 → 09.2024E-commerce & Content SpecialistS2B AgencyMorocco

Education

  1. 2025 → 2026Master’s, Marketing & Brand ManagementINSEEC School of BusinessFrance
  2. 2024 → 2025Master’s, Digital MarketingBrest Business SchoolBrest
  3. 2020 → 2023Licence, ManagementUniversité Ibn ZohrAgadir

Contact

Let’s talk.

Open to permanent digital marketing roles in fashion and luxury. Available now.

Open to rolesParis --:--:--